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Safety must be considered in electronic billboard issue

Posted: February 23, 2014 2:00 a.m.
Updated: February 23, 2014 2:00 a.m.

Regarding the Feb. 13 Signal story “A closer look sought for billboard proposal,” I think the situation outlined in the article is actually two separate issues.

The first is removing 118 billboards citywide. The other is construction of three double-sided digital billboards along the Interstate 5 and Highway 14 freeways.

My concern is the installation of digital billboards.

Perhaps the city, hoping to net some revenue from the digital billboards, hasn’t considered the increase in accidents that will result from drivers attempting to read the billboards as they cruise along at 70-plus miles an hour on our crowded freeways.

With drivers already talking on their cellphones and texting (they don’t think the laws apply to them) and zooming between semis, the last thing we need is yet another demand for their attention.

City beautification is one thing — putting lives at risk is another.



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