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SCV Business Journal gets more focused distribution

Posted: February 27, 2014 12:21 p.m.
Updated: February 27, 2014 12:21 p.m.

Distribution of the Santa Clarita Valley Business Journal has been changed to better reach business owners and decision makers, announced an executive with The Signal on Wednesday.

As of today, the publication is now being mailed to readers using a list that zeros in on business leaders in the region. It will also be available in single-copy newsstand sales, said Russ Briley, general manager of The Signal.

Previously, the SCV Business Journal was distributed via home delivery copies of The Signal newspaper and mailed to various businesses in the region.

“We want to deliver the Business Journal to a more concise group of business people; readers who are engaged by the content and to those who are of greater benefit to our advertisers as well,” Briley said.

The new distribution reaches some 90,000 readers, he said.

Each month the SCV Business Journal publishes a topic-focused Roundtable discussion among industry experts and highlights businesses in the region that are contributing to the growth of industry and jobs locally.

For subscribers who wish to be placed on the SCV Business Journal distribution mailing list, please contact Jennifer St. Clair at 661-287-5564.



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