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Tracking the elusive ‘jump head’

Posted: March 18, 2014 2:00 a.m.
Updated: March 18, 2014 2:00 a.m.

This may be trivial. I enjoy reading The Signal except for one thing — your style on “jump heads.”

That is, when an article is continued from page one, you make it difficult to locate the article inside because the editors often change the headline, sometimes changing the meaning all together.

For instance, in Thursday’s paper you had a great story atop page one with the headline: “Rescued hiker recounts his lost night in canyon.”

When the reader turns to the continued portion on page 5, he looks for a story titled “Rescued hiker recounts lost night,” but instead he finds the story under the headline “Napoli says he is still in the hospital. ...”

It would be a huge help to us readers if you would make the jump headline mimic the page-one headline. It would make it so easy to find.

You should not try to use the jump headline to add information — that is the purpose of the story and for using “pull quotes.”

And please don’t remind us readers that you’ve placed a key word when you continue the story, like “See LOST, A5.”

Those words in 10-point type are so small as to be virtually useless. I’ll bet nobody pays attention to these words.

Anyway, thanks for listening. I guarantee you that changing your jump-head style would give you at least one happier reader.




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