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'New Strategies for Changing Times' workshop set for April 15

Posted: April 13, 2009 7:28 p.m.
Updated: April 13, 2009 5:30 p.m.
Business creativity instructor and marketing expert Bianca Philippi will visit a local business networking group, the Network Referral Group (NRG), to present a 45-minute marketing workshop.

The workshop, entitled "New Strategies for Changing Times," is designed to get the group of business professionals to start thinking differently about their businesses.

"Helping business owners re-examine their organizations' core competencies and current marketing strategies will allow NRG members to gain a competitive edge in a changing marketplace that presents many new opportunities," explains Ms. Philippi.

Meeting weekly for the past six years, NRG is a group of nearly 20 business professionals with a common mission to share business referrals and ideas. Sponsoring workshops from experts like Ms. Philippi provides the group members with an opportunity to bring new ideas and renewed energy to their businesses.

NRG marketing committee chair, Albert Paz, is organizing the event and states, "NRG members are experts in their respective fields and proficient at business networking. Holding workshops with marketing experts like Ms. Philippi not only teaches us new skills, but helps us to look at challenges differently and provides a springboard for fresh ideas and discussions which leads to innovation."

About Bianca Philippi
Bianca Philippi is the founder of Creative Insights, a consulting firm providing expertise in education, marketing, organizational strategies; as well as, developing innovative, socially responsible and sustainable business solutions. She holds graduate degrees from Harvard University and UCLA. Bianca also teaches various business courses on topics such as consumer research, creativity in business, and business writing at both UCLA extension and College of the Canyons.

About Albert Paz
Besides chairing the NRG marketing committee, Albert Paz is the founder of alpaz group, inc. and offers integrated marketing solutions. Al has over 20 years of marketing and product development experience and offers his clients a wide variety of services; including, graphic design, printing, multimedia development, imprintables, and brand building.

About Network Referral Group
Founded in 2002, NRG is business networking group with a mission to create a high energy professional environment that promotes business networking, through qualified referrals from members. The group limits each business category to just one member per category. Currently, there are 18 active members that will reach 25 members by the end of 2009.


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