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Shop local project

Posted: June 26, 2009 9:26 p.m.
Updated: June 27, 2009 4:55 a.m.
Save your local economy, three stores at a time.

The 3/$50 project is a noble cause many people are not aware of. As owner of Capelli Salon in Old Town Newhall, I have chosen to participate in this program.

It is sad to notice people still giving the large chain salons like Supercuts or the department store salons their hard-earned dollars in an effort to save money.

All this is doing is hurting our local economy.

Think about which three independently owned stores you'd miss most if they were gone. Stop in and say hello. Pick up a little something that will make someone smile. Your contribution is what keeps those businesses around.

If just half of the employed U.S. population spent $50 each month in independently owned stores, their purchases would generate $42,629,700,000 in revenue. Imagine the positive impact if three-fourths of employed Americans did that.

For every $100 spent in independently owned stores, $68 of it returns to the community through taxes, payroll and other expenditures. If you spend that in a national chain, only $43 stays here.

Spend it online and nothing comes home.

It only takes one person to start a trend. I joined the cause as an independently owned small business; now it just takes one consumer.

Pick three, spend $50 and save your local economy.


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