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UPDATED: VIA throws inaugural 'VIA Rocks!' Feb. 4

Posted: January 25, 2010 11:33 a.m.
Updated: January 28, 2010 1:15 p.m.

On the heels of a difficult business climate during 2009, the Valley Industrial Association gears up to present the pop culture, business equivalent of the fable "Stone Soup," with their inaugural "VIA Rocks!" on Feb. 4 from 5:30 p.m. to 8 p.m. at the Courtyard by Marriott.

The Valley Industrial Association has been the voice of business and industry in the Santa Clarita Valley for nearly 30 years. In response to the recessionary climate that affected many businesses during 2009, VIA debuts this networking event series in 2010 to connect local business people with each other, promote key business-to-business and business-to-consumer initiatives and provide sponsorship opportunities and exposure.

VIA Rocks! is based on the old folk tale, "Stone Soup," the story of a struggling, starving town. A visitor arrives asking for food, and is turned away repeatedly. Rather than leaving, he sets up a fire in the middle of the square, boils water, and adds a stone for flavor, calling it "Stone Soup." Curious, each of the townspeople somehow manage to contribute something to the pot, resulting in sufficient food to feed everyone.

The story of "Stone Soup" has become a metaphor for cooperation and collaboration assimilating across many cultures and situations. Bringing that same premise to the local business community, VIA Rocks! will promote the health and success of business and industry in the SCV.

VIA Rocks! is open to the public. VIA members, Chamber of Commerce members, employees, residents, and all others are encouraged to attend this event for the purpose of making connections and exchanging business cards.

Sponsorships are available at the $500 and $1000 levels.

Admission is $20 per person and includes light appetizers, including the Marriott's thematic soup shooters. No host bar and drink specials will be available during the event.

The event is sponsored by Custom Human Resource Solutions, Point of View Communications and the city of Santa Clarita

The Courtyard by Marriott is located at 28523 Westinghouse Place in Valencia near the intersection of Interstate 5, Highway 126 and Newhall Ranch Road.


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