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Youth Project hosts 'Sweet Charity' cake auction Mar. 27

Posted: January 26, 2010 1:58 p.m.
Updated: January 27, 2010 1:43 p.m.
The Santa Clarita Valley Youth Project will hold its second annual Sweet Charity Cake Auction & Competition on Mar. 27 at the Tournament Players Club. 

Princess Cruises will again sponsor the Youth Project to bring back this unique and fun fundraising event, the first cake decorating competition of its kind in the Santa Clarita Valley.

"We were so excited with the extraordinary feedback after last year's inaugural Sweet Charity competition," said Kim Goldman, SCV Youth Project executive director. "Whether it was supporters who attended or business owners who participated, hundreds of people young and old loved the artistry and camaraderie of the event and insisted that we had do it again, bigger and better. 

"We remain challenged in this tight economy but didn't want to pass up the opportunity to build on the momentum from last year," Goldman said. "Each cake that was on display in 2009 really expressed the unique identity of the organization or the business it was designed to represent. We are tremendously grateful to our local businesses and supporters who want to get involved this year and we can't wait to see what fantastic cakes will take top honors this year."

With an emphasis on building a fun and creative way to promote local companies, charities and schools, the Youth Project invites all groups to design a specialty cake to promote their business, mission, logo, product or mascot.

Like last year, cakes will be put on display for viewing and bidding. Cakes will be paired with unique gifts (trips, baskets, gift certificates, etc.,) creating an innovative and valuable auction item.

Cakes will be awarded prizes in several categories including originality and creativity as well as the cake that raises the most money. The auction and judging will take place at a "cake"tail reception at TPC at Valencia.

"This is the first time, where you actually can have your cake and eat it too! We love the idea and are proud to support the Youth Project," said Jeri Goldman of KHTS and Renee Kaehny of Rituals Colour Salon, co-chairs of the event "It's a great way to showcase your business outside the normal marketing options, and help a non-profit at the same time."

This story is posted in The Signal's SCV Raw section. Click here for more information about SCV Raw.


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