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UPDATE 4: ‘SCV Rock Star’ competition adds music video to prizes

Local producers include contest in new video documentary

Posted: June 20, 2008 6:25 p.m.
Updated: September 24, 2008 5:03 a.m.
Here's the back of the latest SCV Rock Star flyer. Here's the back of the latest SCV Rock Star flyer.
Here's the back of the latest SCV Rock Star flyer.
Here's the front of the latest SCV Rock Star flyer. Here's the front of the latest SCV Rock Star flyer.
Here's the front of the latest SCV Rock Star flyer.

Organizers of's online "SCV Rock Star" contest, presented in association with top local rock promoter Higher Level Productions and exclusively for Santa Clarita Valley-based musicians, have added a double-sided video element to the contest.

Joining the contest as a Prize Sponsor, videographer Brandon Blair and his SCV-based company Artistry Cinematics will produce a performance-based music video for the first-place winners in the contest's Professional and Amateur divisions.

The SCV Rock Star contest and its big finale, the "SCV Rock Star Night" concert at the Sports Complex Friday night, Sept, 19, will also be featured in a new video documentary about the SCV music scene now being filmed by Lisa Lujano and Lisa Lane of La Lu Productions titled "Rockstar Reality."

As an SCV Rock Star Night Event Sponsor, La Lu Productions will shoot video to document the concert.

Blair, who is working with the "two Lisas," as they're known among local musicians, will be one of the videographers covering the show.

'SCV Rock Star ' prizes & sponsors
As top Prize Sponsor, Command Recording Studios is providing 24 hours of recording studio time, with a staff engineer, at its all-new complex in the Valencia Industrial Center. The time will be distributed proportionately to the first-, second- and third-prize winners in each of the contest's Professional and Amateur categories.

Prize Sponsor Hubbadaddy's, the state-of-the-art rehearsal studio in Centre Point, will provide 16 hours of practice time in its best-equipped room, also to be apportioned among the winners.

As contest co-producer and Prize Sponsor, Higher Level Productions will produce and promote the contest's "SCV Rock Star Night" concert finale Friday night, Sept. 19 at the Santa Clarita Sports Complex.

In addition, Higher Level will produce and promote a special headlining concert for each of the winners.

Higher Level will also donate a portion of the door proceeds from "SCV Rock Star Night" and the individual headlining concerts to Yes I Can, the highly successful social-inclusion program for William S. Hart Union High School District students with and without disabilities.

Prize Sponsor Paige Photography, headed by noted SCV-based rock photographer Paige Burkhart, will provide professional photo shoots for the top winners.

The Signal and will also provide feature coverage of the winners with photos in the newspaper's weekly Escape entertainment section and online.

The top Contest Sponsor for SCV Rock Star is Mission View Public School, the new fully accredited charter high school in Canyon Country. Mission View is a Platinum Sponsor.

The Santa Clarita Performing Arts Center at College of the Canyons and Robeks Juice of North Park Village are Gold Contest Sponsors, and Lowe's Music of Newhall is on board as a Silver Contest Sponsor.

All sponsors will have vendor booths or space at the Sept. 19 contest finale.

"'s SCV Rock Star contest is a win-win-win opportunity for local musicians and groups to gain exposure, for sponsors and advertisers to reach young consumers in the Santa Clarita Valley," said Jay Harn, Signal publisher.

"The contest enables local businesses to participate in a large-scale promotion that is reaching this key demographic," said Glenn Henderson, Signal advertising director.

"We have a huge menu of Web and print sponsorship opportunities for any size business," said David Stiff, Signal interactive marketing manager.

‘SCV Rock Star' overview & quotes
"SCV Rock Star is a fresh twist on the classic battle of the bands competitions," said Stephen K. Peeples, editor and the contest's creator and co-producer. "If you can shoot a video for YouTube, or already have one, you're ready to enter.

"By teaming with Bret and Kevin Lieberman at Higher Level, extends its reach to the entire SCV music community. We have excellent prize packages, and to cap the whole thing, we'll be presenting an exciting special event that also helps Yes I Can, a great cause," Peeples said.

"We're very excited to hook up with for the SCV Rock Star contest," Bret Lieberman said. "Higher Level is a major part of the SCV music scene, and our goal is to continue to help make the local scene grow. It's amazing to have The Signal's support.

"With us joining forces, this contest is the biggest thing to hit the SCV music scene -- other than (Yes I Can's annual) Summer Meltdown," he noted.

Lieberman said SCV Rock Star is designed to provide the winners the most important things they need to make it in the music business. "We've worked with many of the artists and musicians in the SCV before, and we want all of them to enter SCV Rock Star. We're also excited to find out who else is out there."

"The whole idea of the SCV Rock Star contest is really good," said Robbie Altschuler, Command Recording Studios co-owner with Matthew Twining and Mark Albrent. "There's a lot of talented people living in the Santa Clarita Valley, and a lot of people outside the valley don't realize that. This contest provides an opportunity for local bands to get out there and be heard.

"We also wanted to get involved because SCV Rock Star can show local bands they can now do everything they need to do right here in the Santa Clarita Valley," Altschuler added. "There's recording, rehearsing, management, booking, promotion, photography, PR here -- the only thing our valley's missing now is a great showcase venue that would attract talent scouts and A&R people from major labels to see our local bands play."

"Recording studio time is extremely valuable," Lieberman noted. "(Higher Level) will not book any bands without hearing at least a recorded demo first. Command is the best studio in the SCV, Hubbadaddy's the best rehearsal studio, Paige the best rock photographer -- and Higher Level are using only the best."

"The Santa Clarita Performing Arts Center at College of the Canyons is very pleased to be involved with the SCV Rock Star project," said Adam Philipson, the center's managing director. "It's an incredible opportunity for the entire valley to get to know some of our local bands, and find out what talented rising stars we have among us that -- who knows? -- may be performing one day at the Performing Arts Center.

"I'm really excited about the Performing Arts Center's 2008-2009 season, moving in the direction of expanding and reaching new audiences, and we thought SCV Rock Star would be a great tie-in to let even more people know about the center," he said.

"The minute I saw the contest online, I just thought it was a great idea, and I'm sure it's going to have lots of participation," Philipson added.

"SCV Rock Star is a wonderful way for community members to express themselves artistically and grow as performers," said John McElwain, COC's managing director of public relations and marketing.

"As a college, our performing arts program, on a daily basis, educates and encourages those who wish to participate and improve their skills in theatre, dance and music," he said. "We hope our sponsorship of this innovative program helps to inspire some of our local artists to take their skills to the next level. To all of the participants, we encourage your entries with a hearty, ‘Rock On!'"

"We knew we had to become involved with the SCV Rock Star contest as soon as we heard about it," said Lisa Lane. "In our ‘Rockstar Reality' documentary, we've been following the explosive SCV music scene that continues to grow bigger every day. This contest just emphasizes that it's time for the community to recognize that we've got tons of extremely talented bands right here in our own backyard."

"A band needs exposure in order to make it in such a competitive field," Lisa Lujano added. "The more a band is seen, the better their chance is of making it in the music business. The SCV Rock Star contest is helping bands get seen, and that can only help them get recognized by industry professionals and new fans alike."

"Videos are a great medium to promote a band and show fans and producers they are legit," Blair said. "I started Artistry Cinematics with the goal to make a music video accessible not only to the big signed bands, but also to local bands trying to make it. So my opportunity to contribute to's SCV Rock Star event is an extension of that goal.

"Exposure is the air an artist or band breathes, and without putting yourself out there, you'll just drown in your own self-worth," he continued. "The SCV Rock Star contest is a life raft in this up-stream swim to success."

‘SCV Rock Star' contest details
All Santa Clarita Valley-based musicians, and duos and groups with at least half of their members residing in the SCV, are eligible to enter's SCV Rock Star contest. Entrants must be 13 years of age or older. No purchase is necessary.

The competition features three categories -- Best Professional, Best Amateur and Best Video.

Artists and bands may register, upload their videos and add brief bio text by visiting, clicking on the "Contest" tab on the main menu, and choosing "SCV Rock Star" from the drop-down menu.

The submission period is open now through Friday, Aug. 8.

Voting will open to all visitors from Saturday, Aug. 9 through Sunday, Sept. 7.

Online voting will determine the top three finalists in each of the Pro, Am and Video categories.

Then, on "SCV Rock Star Night" Sept. 19, the finalists will all get to perform onstage at the Santa Clarita Sports Complex.

That night, a panel of real-live expert judges will tally their final votes with the online votes and declare the first-, second- and third-place SCV Rock Stars in each category, including Best Video. Prizes will be awarded onstage during the show.

The winners' individual Higher Level-produced headlining concerts will follow "SCV Rock Star Night," with dates in the fall to be announced at that time. Performers under 21 will play at the Sports Complex, while over-21 winners will play at the Vu Ultra Bar in Newhall.

Admission to the Sept. 19 "SCV Rock Star Night" concert will be just $10 for a five-hour show with six live performances by the SCV's best Pro and Am bands plus three more performances presented on big-screen video.

The Yes I Can students plan to put their portion of the proceeds from the Sept. 19 event and subsequent winners' concerts toward their next Summer Meltdown benefit concert in May 2009, according to Lieberman, who is also Yes I Can's program advisor at Golden Valley High School.

"The Signal and were key sponsors of the most recent Summer Meltdown extravaganza in May, and we're proud to designate the Yes I Can program as the SCV Rock Star contest's official nonprofit beneficiary," Peeples said. "The program is all about unity and social inclusion through music and education, and worthy of the entire community's support."

More 'SCV Rock Star' info
For more about the SCV Rock Star online contest, visit, or contact Peeples at (661) 902-5521 or

For more about Higher Level Productions and Yes I Can, contact Bret Lieberman at (661) 296-8751 and Online, visit or


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