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Centurions take tour of Fashion Institute

Posted: April 20, 2010 10:07 p.m.
Updated: April 21, 2010 4:55 a.m.
Saugus High School students traveled to the Fashion Institute of Design and Merchandising, also known as FIDM, in February.

FIDM has several campuses, including one in Los Angeles, San Diego, San Francisco and Orange County, all strategically placed where the fashion industry is the most prominent.

"The school was very inspirational to see how productive students can get with fashion and was overall an enjoyable experience," senior Jay Wallace said.

FIDM President Tonian Hohberg founded the college in 1969 and said on the FIDM website: "I dreamt about a college ... a place where learning is exciting and challenging and always at the forefront of what is happening in the world. I envisioned a place where thousands of people can come to focus on what they love."

The school is known for its wide variety of student activities, including Welcome Week, a Halloween costume contest, Fashion District tours, museum tours, ice cream socials, movie nights and cultural awareness events.

"The school has a very high-level creativity environment which also allows the students to achieve a high level of academics," FIDM speaker Nicole Simpson told the Saugus students.

Saugus students took a tour through the institute, viewing merchandise-marketing exhibits using unconventional materials such as cans and hardware, and also a library full of Vogue magazines that date back to 1938.

Students were introduced to various majors offered at FIDM, such as fashion design, graphic design, interior design and visual communications.

The beauty industry major at FIDM provides a steady market merchandising major. In 1952, Revlon's "Fire and Ice" lipstick campaign organized by FIDM alumni won an award for best advertising.

Another major highlight at FIDM includes having the country's only perfume museum, containing over 2,000 perfume bottles.

Saugus students were overall intrigued by what the school had to offer, and the trip inspired many to be more creative and outgoing.

"It was really interesting to see how motivated the students can be. The exhibits were very unique," sophomore Brian Melonie said.

Garrett Snyder is a junior at Saugus High School.


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