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Craig Duswalt: Use Masterminds and seminars for new ideas


Posted: January 4, 2011 8:36 p.m.
Updated: January 5, 2011 4:55 a.m.

Mick Jagger and Keith Richards met in school and found they both loved American blues and rhythm and blues music.
They achieved great success as part of the Rolling Stones.

Axl Rose and Izzy Stradlin also met in high school — in Indiana. They bonded over their love for rock music.

Years later, they met up again in Hollywood, and eventually became two of the founding members of Guns N’ Roses.

These are just two examples of musicians who forged successful partnerships because of their love for a certain type of music.

Leaders understand that it’s not “cool” to be a loner. You need other people in order to achieve any real measure of success. One thing is absolutely true for any business: we can accomplish much more together than we ever can alone.
Sometimes a word said in passing can have a dramatic impact on your business.

In the late 1960s, Jimmy Page tried to put together a supergroup consisting of himself, Jeff Beck and The Who’s John Entwistle and Keith Moon.

Entwistle laughed off the idea, and legend has it that he said the idea would go over like a lead zeppelin (the English equivalent of the American expression “going over like a lead balloon”). 

The group never got together, but when Page needed a name for his new band, they dropped the “e” from lead and Led Zeppelin was born.

Successful entrepreneurs know that all kinds of great ideas come when you get a group of industry leaders together.

That’s the idea behind Mastermind Groups. In these groups, leaders in your field meet and discuss new ideas and get each other’s views on what’s going on in the world.

I belong to several of these groups. The time I invest going to these meetings pays for itself many times over in new ideas and inspiration. I always get more out of these meetings than I put into them, because everyone there is passionate about what they are doing.

There’s some debate about the perfect size for a Mastermind Group. Some prefer larger ones (groups of 15 to 20). Others like a smaller group (3 to 5 people).

I belong to both, and they both have their benefits. In smaller groups, you can really focus on each other’s issues. Larger groups get a wider range of ideas, and provide more of a big-picture perspective.

Another way to interact with like-minded people is at seminars. I personally attribute my immediate success as a marketing coach and speaker to going to as many seminars as I can, whenever I can.

First and foremost, I’m meeting people that have the same interests as I have. And I’m discovering new trends and success stories in my industry. Then I take these ideas and apply them to my brand.

But I have found out that most people don’t attend seminars because they’re either too busy and “have to” stay in the office, or because they think they can meet people through social networking on the Internet.

It’s hard to imagine a band becoming successful without leaving their homes.

In fact, many bands reached great success because of their touring and live concerts. Bruce Springsteen is a great example of this. He made his reputation by playing three-hour shows filled with energy and theatrics. It was only after a buzz had developed about his stage shows that his records really began to sell.

The most successful entrepreneurs know that if they want to achieve success, they will need to get out and meet people. Overindulging on the Internet doesn’t mean you never leave your computer. You must mingle with people face-to-face to reach any level of success.

So how do we build collaborations with people who have drives and passions similar to our own? How do we decide who we should or should not collaborate with? How do we meet the people we should be collaborating with?

Join a Mastermind Group, or go to a seminar in your area to find out the answers to these extremely important questions. You just may become an overnight success.

Craig Duswalt is a professional speaker, author, business coach and creator of the RockStar System For Success — How to Achieve RockStar Status in Your Industry.  Craig helps regular business owners become RockStar Entrepreneurs at his RockStar Marketing BootCamps every March and September in Los Angeles. For more information: Mr. Duswalt’s column reflects his own views and not necessarily those of The Signal.


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