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Salesman Now Sells to the NFL

Posted: March 4, 2008 1:12 a.m.
Updated: May 5, 2008 5:01 a.m.
Sitting in a conference room a couple of years ago, telecommunications salesman Joe Aloisi was asked: "What is your ultimate job?"

Aloisi recalls perking up and blurting out: "sports agent."

One of his negative co-workers suggested something better for him - an attorney.

Still working in telecommunications, it's actually his 29th year doing it, Aloisi is now also a sports agent.

It's a dream many have.

Many people are wooed by the big dollars professional athletes make and the allure of being involved with a professional athlete.

But Aloisi said he just always wanted to do something that was associated with athletics and helping people.

His path to representing Carolina Panthers quarterback Matt Moore and University of Washington linebacker Dan Howell, both Hart High graduates, gives hope to many regular Joes that they too could become sports agents.

Aloisi doesn't have a law degree like many agents do.

He simply looked into representation and found Sports Management Worldwide on the Internet.

SMWW was founded by a man named Dr. G. Lynn Lashbrook who, according to the company's Web site, has worked in sports management for more than 30 years.

It is an online sports management company that offers courses in subjects such as scouting, coaching, broadcasting, being an agent and more.

Lashbrook is Moore's official agent and Howell's as well.

Aloisi is known as their "agent advisor," yet he still handles the bulk of the athletes' needs.

"Publicity, access to anything. Joe's my right-hand man," Moore said.

Aloisi negotiated a deal with Nike as well as football card deals on behalf of Moore.

Moore has a three-year contract with the Carolina Panthers and once that is up, it's likely that Aloisi will help handle those negotiations.

Aloisi already had established relationships with Moore and Howell from his children, who were friends with both.

He said he researched and studied how to become an agent and passed a final test from SMWW to earn the title.

He handles everything from ticket requests to endorsement offers to media requests.

Moore became his first client before the 2007 NFL Draft.

The Oregon State graduate was in an interesting position because he was likely NFL bound, but could or could not have been drafted.

With that difficult situation, his choice of taking a rookie agent was a unique one.

But Moore said he communicated well with Aloisi and added that he was one of the most professional guys he knows.

"Someone with a ton of clients, a lot of athletes don't get the attention they need," said Moore, who signed as a free agent with the Dallas Cowboys before moving on to Carolina.

Howell is in a similar situation for April's 2008 NFL Draft.

"Because I trust him," Howell said of his choosing Aloisi. "I had a couple of guys call me that just ran their mouths. ... Joe never made promises. Others tried to boost my ego. That's not what I'm looking for."

The 247-pounder has secured an opportunity to show the Cincinnati Bengals what he's capable of doing before the draft.

Aloisi beams talking about the people he's had the opportunity to talk to from the NFL - coaches, executives.

He also beams about one other thing.

That co-worker that doubted him, all he can do is smile when he's reminded of his "you-can't-do-it" attitude.


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