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Steve Lunetta: Ads broadcast unions’ fears of proposition

Right About Now

Posted: September 3, 2012 2:00 a.m.
Updated: September 3, 2012 2:00 a.m.

“To compel a man to furnish contributions of money for the propagation of opinions which he disbelieves is sinful and tyrannical.” — Thomas Jefferson

You can learn a great deal about elections by listening to the radio. Of course, the radio has news, opinion commentary, Rush and other assorted guest experts. But the big thing it has is commercials.

You can glean many important tidbits by monitoring those 20 or 30 second spots between the “real” stuff.

You know what I’m talking about. The commercial usually has a man and a woman. Many times, the “smart” woman is educating the “dumb” man about an issue;

“Say, honey, have you heard that the Republican Party wants to make a law that we all have to eat babies?” she says.

“Why, no, dear. Please tell me more. I can’t believe that the Republicans would dare make us all eat babies” he responds.

In the background, ominous music plays that accentuates the gravity of the situation. Dark and foreboding, the stage is set for what comes next: The Big Lie.

For example: “The fact is, Prop 6 will make it illegal for any of us to breathe air. If we want to breathe, we will need to cross the border into Oregon or Arizona. Otherwise, we’ll all have to hold our breath. No sensible person will vote for Prop 6.”

Then, the only truthful thing in the whole spot is spoken in one-tenth of a millisecond — “paid for by friends of breathing — a coalition of public labor unions, firefighters, the California Teacher’s Union, SEIU and friends of Charles Manson.”

What this teaches us is that the money behind this advertising is huge. The unions, with the mandatory dues that they collect from their membership, have the resources to assign to this task. The commercial is designed to make us feel empathy toward their position. In other words, manipulation.

I see this happening now with Proposition 32. In a nutshell, the proposition disconnects both corporate and union money from the political process. Donations from these entities would be prohibited to local and state candidates.

But the real kicker is that deductions cannot be taken from an employee’s paycheck to be used for political purposes.

This will cause the political money to dry up for unions, disabling their influence in
Sacramento and making our elected representatives responsible to us once again.

Will this eliminate corporate influence as well? Yes. But, at this point, the far bigger threat to the Golden State is coming from the selfish, single-minded, greedy public service employee unions.

The union opposition is massive. The California Teachers Association has contributed $8.2 million to the campaign. Other unions have also coughed up 7-digit figures.

Who is on the other side? As of this writing, no single person or organization has paid more than 1 million bucks. Two folks have paid $500K or more. The rest are a gaggle of smaller donors.

What do we learn from this? Unions are fighting desperately to hold onto power. They will spend, lie, cheat and steal. Anything to keep us from knowing the truth. That is, if Proposition 32 wins, we regain control of our capital.

It is very startling to see Democrats lining up in support of Proposition 32. Gloria Romero, former majority leader in the state Senate and California director of Democrats for Educational Reform, recognizes the need and supports 32. Why, even our own Jonathan Kraut supports it.

On the Republican side, we now know that we need to give up something to gain something far greater. For years, we have depended upon the generosity of corporations to finance candidates that create a positive business climate here in California.

Unfortunately, that now must be surrendered. The public employee union beast has the capability to far outspend corporations, By forcing members to pay money for political purposes, the influence and power wielded by the beast far exceeds corporate influence.

Let’s clean things up. Let’s stop allowing tons of money to go into political manipulation like the radio advertising we are being subjected to. Let’s stop the manipulation and take back our government.

Please join me in voting YES on Proposition 32.

Steve Lunetta is a resident of Santa Clarita and loves listening to KFI. He can be reached at


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