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Candidates sprint to end

Campaigns ramp up days before the polls open

Posted: November 4, 2012 2:00 a.m.
Updated: November 4, 2012 2:00 a.m.

The crunch is on. With two days left before Election Day, local candidates are ramping up pre-existing efforts — or shifting strategy — to reach the widest possible audience in the shortest possible time.

It means a final few days of frenzy topping off more than a year of campaigning.

Lee Rogers, the Democratic candidate for California’s 25th Congressional District, said he will spend the last two days before the election trying to sway voters still on the fence.

Specifically, Rogers said he will ramp up email and social media campaigning to reach the widest possible audience.

“There are still people who are undecided out there,” Rogers said. “So we’re trying to get them every last bit of information.”

For Rogers’ opponent, incumbent Congressman Howard “Buck” McKeon, R-Santa Clarita, the end of the election means more phone calls, more emails and social media activity and more direct, personal appeals to voters, according to McKeon spokeswoman Alissa McCurley.

“At the end of the campaign, you kind of up the ante on everything you do,” McCurley said.

In the 38th Assembly District race, Democrat Edward Headington is also stepping up his efforts in the campaign’s final days.

Republican Scott Wilk, however, said he is planning to continue his campaigning as-is.

This is a shift from his strategy at the end of the primary election, during which Wilk said he went “full bore” over the last four days to connect with voters.

For the general election, Wilk said, he will focus, in part, on drumming up support for other Republican candidates.

“At this point everybody’s inundated,” Wilk said of local voters. “With everybody calling them all the time, people are getting annoyed.”

The annoyance factor is why Wilk said he has been focusing on door-to-door campaigning in recent weeks.

Headington said he thinks personally meeting voters is important to the outcome of the race and characterized his campaign as one built on “elbow grease and shoe leather.”

“It’s all been building up to this,” Headington said. “Knocking on doors, making phone calls, walking and talking with folks. Now we have a final opportunity to make the case before voters.”

All candidates agreed on the importance of getting out the vote. Rogers said priority one for his campaign was ensuring heavy turnout among his base supporters.

“Far and away, the most important thing is to make sure people actually get to the polls,” Rogers said.

McCurley echoed that sentiment.

“We want to make sure everyone votes, whether they vote for us or not,” McCurley said. “Everyone just needs to get out there.”



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