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Signal Sales Beat: Feb. 12, 2013

Posted: February 13, 2013 2:00 a.m.
Updated: February 13, 2013 2:00 a.m.
Alesia Humphries Alesia Humphries
Alesia Humphries
Michele Lazzara Michele Lazzara
Michele Lazzara
Marie Cooper Marie Cooper
Marie Cooper
Ken Adams Ken Adams
Ken Adams
Leslie Mallicoat-Bartley Leslie Mallicoat-Bartley
Leslie Mallicoat-Bartley


If you’re looking for new flooring, there’s definitely one place in the Santa Clarita Valley that has all of your flooring needs, Brent’s Carpet One in Newhall. They have a huge selection of carpet, tile, hardwood flooring, laminate and vinyl. Brent’s Carpet One has some of the best quality available. Brent’s Carpet has been a pillar in this valley since 1979, and offers excellent customer service. They have a professional staff that is dedicated to helping you with your flooring solutions. Brent’s offers the best brands in the business such as Lee’s, Rustic River Hardwood, Forever Hardwood, Resista, Tigressa Carpet and Laminate for life and much more. Some of the brands are sold exclusively at Brent’s Carpet One. They also use their own installers not an outside 3rd party service so they can insure the best service from start to finish. New flooring is a beautiful and comforting addition to your home, but to ensure that your investment offers a healthier environment, you’ll want the Healthier Living Carpet Installation System available exclusively at Brent’s Carpet One. This cleaner, healthier installation practice helps minimize irritants, dust, and odors and encourages better air quality in your home. Call Brent’s Carpet One at 661-255-3337 or visit their website at



Valentine ’s Day is just a couple of days away.  Be sure to shop local and pamper the people in your life. The Ivy Day Spa is conveniently located on Town Center Drive so you can relax and be pampered after a long morning of shopping.  You can call ahead for reservations 661-260-1244 to ensure that you get the treatments you want; or you can walk-in and chose from what is available. The time you spend at The Ivy Day Spa is your time to relax, renew, celebrate and socialize, and above all, find a revitalized and deeper sense of well-being. Look for their online ad at or in Connect SCV for special Valentine’s Day offers.



Valentine’s Day always gets me thinking about how I can show my appreciation to the one that loved me enough to marry me, and continues to reciprocate my love still. I feel like I always come up short and he is left with the short end of the stick, poor guy.

It doesn’t have to be like that. There are plenty of things we can do for our loved ones on the most romantic day of the year... I have found an exciting variety of both products and services at our very own Westfield Valencia Town Center. Let’s face it, I have no idea what’s right for your loved one, but I can tell you that I’ll bet you dollars to donuts that you can find it there.

Jewelry, sports equipment, relaxation devices, clothing, footwear, headwear, video games, and my personal favorite… Great dining experiences can all be had at Westfield Valencia Town Center. I know you want to make a great impression, go ahead…at Westfield Valencia Town Center.



Several years ago I came across this very column, coincidently in The Signal. It was written by Ken Keller.  I was moved and inspired by the thought.  I cut the article out of the paper and re-wrote it on index cards. It has been taped on the wall of my son’s bathroom ever since.  I signed the rewrite with these words, “Live these 14 Traits of Leadership, and I promise that you will be both successful in life and relationships, Mommy”. 

The Marine Corps has 14 leadership traits, which can be adapted to those who earn a living in sales and business development.

1.            Justice: the practice of being fair and consistent.

2.            Judgment: the ability to think about things clearly and calmly in an orderly fashion.

3.            Dependability: The ability to be relied upon to perform duties properly, and being trustworthy to complete a job while putting forth the best possible effort in an attempt to achieve the highest standard of performance.

4.            Initiative: taking action without orders, meeting new and unexpected situation with action and being resourceful to get something done.

5.            Decisiveness: being able to make good decisions without delay while weighing all the facts while acting calmly and quickly arriving at a decision.

6.            Integrity: being honest and truthful in what is said and done; putting honesty, sense of duty and sound moral principles above all else.

7.            Enthusiasm; a sincere interest in the performance of all challenges.

8.            Bearing; caring oneself with confidence.

9.            Unselfishness; avoiding making or being uncomfortable at the expense of others, being considerate.

10.          Courage; the ability to remain calm when recognizing fear.  Standing up for what is right and accepting blame when responsible.

11.          Knowledge; understanding the job and acquiring knowledge to understand people, along with keeping up with current event.

12.          Loyalty; being devoted to country and respecting senior peers and subordinates.

13.          Endurance; the mental and physical stamina measured by the ability to withstand stress and hardship

14.          Tact; dealing with people in a polite, calm manner to maintain good relations.

Why is this important? Why does it matter?

There are many skills required of successful people in life including: drive, listening, communication (verbal and written), determination, self-awareness, vision, time management, presentation ability, organizational and many more.

Sales, even in the best economic conditions, are not easy; when the economy is poor, being successful in sales is even harder.  It gets tougher for salespeople to become and stay motivated, it is hard to get appointments for presentations; sales quotas are more difficult to achieve.  The pressure mounts.

From the perspective of the salesperson or people managing others, not achieving what is supposed to be achieved may become a matter of survival, the difference between a paycheck and being unemployed.

As a result, values become compromised.  What was once cast iron becomes something akin to Play Dough, something that is flexible enough to meet any situation and thereby stands for nothing.

There are no shortcuts to success.  Compromising core values that all should adhere to endangers more than just a relationship that will secure an order.

A shortcut damages the reputation of the company.  It hurts the relationship that the company has with vendors.  It could impact every employee of the company and those that depend on that paycheck for home, food and clothing.

The Marine Corps has been in existence since November 10, 1775, and survives because the men and women who serve and have served, adhered to core values through times of peace and wartime.  These values are communicated through word and deed every day to reinforce importance and meaning.

Core values exist so that people have a foundation to build upon in their behaviors.  There is no time like the present to have core values reinforced.



Pests… those unwanted creatures that just don’t want to go away because they love your home. With Spring around the corner, it’s time to prepare yourself for what could show up, and I’m not talking about your in-laws. No disrespect, I know we love our families and what comes with them- it’s part of the package.

Personally, my least favorite pest is the black widow. Dangerous and scary looking, we don’t want this pest to be anywhere near our kids or our pets. Dewey Pest Control has been in the area for years and services many homes in our valley- they know the black widow is one of the most prominent pests in this area. Dewey will come out at a days’ notice to handle just about any situation- they are the solution to many of our pest problems. For over 80 years they’ve been evicting unwanted house guests using only state-of-the-art, environmentally friendly methods of pest control. The local manager is Juan Miranda - with his team of experts he has complete confidence in his employees and products. The staff in each location has been carefully selected and properly trained to solve general pest control problems as well as specific problems unique to our clients. Each service technician is regularly schooled in all newly developed and effective application techniques for each particular problem. They can come to your home weekly, monthly, and bi-monthly- whatever you feel is working best for you. After all, you know your home and its surroundings the best. If you are new to the area and just purchased a home, Dewey also offers FREE inspections.  Check out their ad in The Signal’s Service Directory. You can reach Dewey Pest Control at 661-255-5228.



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