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Signal Sales Beat for April 23, 2013

Posted: April 23, 2013 2:00 a.m.
Updated: April 23, 2013 2:00 a.m.
Alesia Humphries Alesia Humphries
Alesia Humphries
Ken Adams Ken Adams
Ken Adams
Marie Cooper Marie Cooper
Marie Cooper


Are you looking for a great way to spend summer vacation with your family? How about a staycation? If you are wondering what a staycation is, it is where you visit local hotspots, historical landmarks, and places of interest during the day but still enjoy the comfort of staying in your own bed at night. In other words, a staycation is a vacation that you take from home. It can save you lots of money and allow you to learn more about our wonderful community. When creating an itinerary, think of museums, historic sites, natural areas, theme parks, concerts, theatrical performances, and local shopping and eateries that are unique or indicative of to the Santa Clarita Valley. Some of the places that come to mind are the William S. Hart Park and Museum, Mentryville, Placerita Nature Center, Vasquez Rocks, Magic Mountain, and the College of the Canyon’s Performing Arts Center. You will be surprised at how much there is to do in our valley and your kids will love learning about the place they call home. So, be a tourist in our lovely Santa Clarita and in the process support our local businesses.


Return on Investment or ROI, is the standard measure of advertising effectiveness. In simple terms, it is the amount of money or other positives brought into a business for each dollar spent on advertising. Calculating ROI involves asking the right questions to help you gather the necessary data and then using some simple calculations. Nevertheless, ROI is a very useful figure to be aware of for any business. When comparing two or more advertising efforts, you should continue with the advertising method and approach that is giving you the highest ROI. A decreasing ROI over time means you should consider changes in your advertising. Changes to think about would be advertising in a different market or changing the offer in your existing market. If you want to expand your business and your ROI has not been growing over time, changes in your current offer may increase sales. Expanding your market may also bring in more sales. Here at Signal Multimedia we can help you understand the value of a branding ad versus a “call to action” ad. In addition, we can help you calculate the ROI you need or want from your advertising dollar and come up with a proposal to ensure that you get the best ROI possible. We are a full service Multimedia company offering: traditional newspaper print advertising, mobile, direct mail, social media, online, magazines and many other options. Call me today to schedule an appointment to discuss your 2013/2014 marketing plan and ROI goals (661) 259-5548.


I’ll be honest with you, it has been a season and I am feeling it. Are you with me? Summer is coming and I intend to head into it seamlessly: feeling good, feeling fresh and polished. I am headed to the spa to get it done. At Ivy Day Spa I can spend an hour or a day. I can simply relax in the Jacuzzi and lounge in the solarium, or I can include all kinds of body treatments and massage. It’s the perfect way to transition into the summer season where less is required – to wear that is.

Ivy Day Spa, as seen on Nikki Goes Shopping at Follow my lead and when you do, tell them Alesia from Signal Multimedia sent you. Maybe I’ll see you there.



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