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Keri Aaver: Where are all the potential employees?

Posted: June 12, 2013 2:00 a.m.
Updated: June 12, 2013 2:00 a.m.
Keri Aaver Keri Aaver
Keri Aaver

magine two individuals standing back to back in the middle of a large crowd looking for each other. This is the current scenario of employer and jobseeker. They are closer than they realize but can’t find each other. The distance between them is just a simple connection away. So, how can they connect? Networking and training.

The average jobseeker spends too much time online searching for job openings when less than 5 percent of jobs are actually gained that way.

A better use of their time online would be targeting employers that have the jobs they want, building a visible network of connections, and using their network to connect with the employers they want to work for. The employers are already actively seeking qualified job candidates to fill their positions and jobseekers need to become visible to the employers.

January of this year marked the greatest number of employers throughout history that are using alternative methods to find the jobseekers they are looking for. Gone are the days where employers peruse a stack of online application or resumes that jobseekers have submitted for potential employment.

This shift has happened in part due to the fact that where once there would be 30-40 applicants for a job, there may now be 400-600 applicants for that same job.

It is expensive and time consuming to search for employees that way and still may not yield the successful results the employer is hoping for.

There are certainly enough people looking for work to fill the positions employers have. Unfortunately, there is often a gap between the jobseekers experience and the skills that the employer needs for the job.

The missing piece in this case could be addressed with training. An example of this would be a career in accounting. At the WorkSource this past year we had a large number of out of work accountants having difficulty attaining a new position or getting back into the workforce, even with years of experience.

The gap was that most of the open positions were looking for individuals with the ability to use QuickBooks. We were able to quickly organize an intensive, four-week, comprehensive training course on QuickBooks for a number of our jobseekers and set them on the fast track to employment.

Now they have the missing link they need on their resumes and in their experience to take on accounting positions where QuickBooks is needed.

Getting additional training doesn’t have to be a long term endeavor. It may be a Fast Track program in three to eight weeks or a specific college level class or classes updating the jobseekers skills.

Community colleges are a natural choice for this type of training. They stay on the forefront of offering relevant classes for their students and training for the skillsets employers need.

If you need some affordable training this summer to improve your marketability, College of the Canyons is offering an expanded summer session. Classes are still available in a wide variety of disciplines and registration is open now with classes starting on June 10th and June 24th.

For more information or to search for classes go to,

When you’re ready to get back into the workforce, stop in to the Santa Clarita WorkSource and we’ll help you get from where you are to where you want to be!

Keri Aaver is the Interim Director of the Santa Clarita WorkSource Center hosted at College of the Canyons. Her column reflects her own views and not necessarily those of The Signal. For more information about the Santa Clarita WorkSource Center services and workshops, call (661) 799-WORK (9675) or visit



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