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Premier America Credit Union planning expansion

Begun in the aerospace industry, the credit union opened to the public in 1999

Posted: March 31, 2013 2:00 a.m.
Updated: March 31, 2013 2:00 a.m.
Alen Torosyan, Valencia branch manager, Premier America Credit Union Alen Torosyan, Valencia branch manager, Premier America Credit Union
Alen Torosyan, Valencia branch manager, Premier America Credit Union

When members speak, Premier America Credit Union listens.

Originally formed in 1957 for the employees of aerospace contractor, Litton Industries, Premier America opened its doors to the community in 1999. Today it is one of the nation’s largest credit unions with nearly $1.5 billion in assets and close to 75,000 members.

"As a community credit union," said Alen Torosyan, branch manager in Valencia, "anyone who lives or works in the area is able to join Premier America."

Totaling nine Southern California branches, the Valencia location opened in 2004.

Although the full-service organization has many of the same financial services available to consumers and businesses that major banks offer – including home loans, checking accounts and federally-insured deposits – what separates Premier America from banks is how each member feels when they walk into the branch.

"Premier America members know they can trust their Credit Union to have their best interests at heart. Everyone at the branch knows each member’s name," Torosyan said. "Ongoing member surveys support Premier America’s success in getting to know each member and try to provide a solution that works best for them."

"We survey members monthly and read everything on the surveys," he said. "It gives us a chance to get back to members and answer questions that have been raised. When a member has a comment or question, we stop and listen."

Even though Premier America is smaller than many banks, the Credit Union is still able to provide 24/7 access via Internet, mobile smartphone apps and mobile banking.

In April, members will be able to deposit checks remotely using their smartphones with a new service called Mobile Deposit. Even though Premier America provides its members with the latest in financial product innovations, the Credit Union has never lost its heritage and legacy of personalized service, Torosyan said.

Premier America members also have access to over 28,000 ATMs nationwide, including deposit-taking ATMs inside many 7-Eleven convenience stores, free of charge, he said.

Giving back to the community is very important to the Valencia branch staff, Torosyan said. The Valencia branch is active with local business organizations and has participated in the Valley Industry Association’s annual B2B industry expo and the SCV Chamber of Commerce’s annual home and business expo.

As the number of members served by the Valencia branch grows, Premier America plans to expand its Santa Clarita presence, he said.

The Valencia branch is located at 27550 Newhall Ranch Road in the Valencia Village Center. Branch Manager, Alen Torosyan, can be reached at 661-702-8928.



danicagraceB: Posted: February 5, 2014 12:57 a.m.

Americans have become much less trusting in the banking-industrial complex, despite the ubiquity of large multinational bank branches. Consequently, a regular trickle of people have been leaving and electing for credit union membership.

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